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What is a DMO?
DEGAM Tsuruoka Tourism Bureau is a regional Japanese DMO (Destination Management Organization) since March 31st, 2020. Japanese DMOs are Tourism Boards officially registered and authorized by the Japan Tourism Agency.
DEGAM belongs to the regional DMO category (in Japanese: chiiki DMO 地域DMO), which means it has authority over the area of Tsuruoka City only. One of our roles as a DMO is to connect all the service providers in the local tourism industry, the Japanese administrations, and international tourism professionals altogether to offer both Japanese and foreign visitors a unique travel experience in our city.
What does DEGAM mean?
DEGAM is the contraction of the first two letters of what we consider to be the two main assets in Tsuruoka City: Dewa Sanzan and its gastronomy. The final M stands for "management" as a reminder of the M in "DMO". The word born from this association, "degam," is borrowed from the Latin verb degere, conjugated in the first person of the future tense. Degam can be translated into "I will live on," "I will spend more time," "I will continue to live".
"DEGAM" is what we want our visitors to feel when visiting Tsuruoka: we aim to provide travel experiences where the traveler feels he want to spend more time exploring the beauty of life.
Meet our team
Mr. Eiju is the Standing Director of DEGAM Tsuruoka Tourism Bureau. He has lived in Russia for 2 years and returned to his home: Tsuruoka to continue his work as a civil employee at Tsuruoka City Office. Mr. Eiju loves travelling the world with his son.
Masafumi is a Certified General Travel Services Manager. He entered DEGAM in April 2021 after working in a travel agency as an agent for many years. Masafumi loves playing the clarinet and "any type of food that is stuck between two slices of bread".
Yoko is a Certified General Travel Services Manager. She is a member of DEGAM since the start. She is an expert at drinking saké and likes to take long strolls in the city during her free time.
Kazuharu entered DEGAM in 2020 as a member of the executive division team. Before that, he used to be the director of a ryokan in Yunohama Onsen called Mankôen. Now, he is in charge of data analytics and marketing. He loves Taiwan and is trying to learn the Chinese language.
Yoichi entered DEGAM as a dispatch employee from Shoko Travel, a local travel agency where he worked for more than 6 years. He is now DEGAM's executive division director. Yoichi has traveled the world many times and loves saké. Just like Kazuharu, he dreams of being able to speak Chinese one day.
Sara entered DEGAM in July 2020. Before that, she worked at Tsuruoka City Hall for 3 years as a Coordinator for International Relations within the JET Programme. She is now DEGAM's executive division manager. She loves learning about Buddhism, and because she is French, she also loves wine.
Ritsu's knowledge about food is as sharp as her palate! She has worked at Tsuruoka City Hall's Division for the Promotion of Gastronomy for many years. She is the head of all the projects involving gastronomy and agriculture. Apart from eating, she also likes to drink.
Shuichi was a Certified General Travel Services Manager. He worked in the tourism industry for many years. Shuichi left DEGAM in March 2021 and is now working at Tatsunoyu Onsen in Yunohama Onsen. Thank you for everything!
Shutaro is a city employee and the son of a shrine priest in Ohiro village. Shutaro was dispatched by Tsuruoka city office to work at DEGAM as a member of the executive team. After having fulfilled his mission in DEGAM, he returned to the city office in April 2021. We miss you!
Tsuruoka's Chamber of Commerce
Tsuruoka Shinkin Bank
Dewa Sanzan Shrine, Gassan Shrine, Yudonosan Shrine
Asahimura Tourism Association
Atsumi Tourism Association
Oyama Tourism Association
Kameya Onsen & Ryokan
Kinbozan Tourism Association
Kushibiki Tourism Association
Tsuruoka Tourism Association
Haguro-machi Tourism Association
Fujishima Tourism Association
Mogami-kyo Basho Line Tourism Agency
Yutagawa Onsen Tourism Association
Yunohama Onsen Tourism Association
Yura Onsen Tourism Association
Grand El Sun Wineries - Matsugaoka
Where to find us
DEGAM Tsuruoka Tourism Bureau (General Incorporated Association)
Address: 3-1 Suehiromachi, MARICA East Building, 2nd floor, Tsuruoka, Yamagata 997-0015, JAPAN
TEL: (+81) 0235-26-1218
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